Sales Manager

The Sales Manager is responsible for effectively soliciting and becoming familiar with all accounts in his/her market segments. He/she is also responsible for prospecting and closing on assigned accounts/territory to positively impact the hotel’s top line room and event revenues based on the goals assigned to the hotel. 50% of this job requires outside sales calls.

·       Approach all encounters with guests and team members in a friendly, service-oriented manner.

·       Maintain regular attendance in compliance with Shamin standards, as required by scheduling, which will vary according to the needs of the hotel.

·       Maintain high standards of personal appearance and grooming which includes a nametag and proper attire when working.

·       Comply at all times with Shamin standards and regulations to encourage safe and efficient hotel operations.

·       Maintain a friendly and warm demeanor at all times.

·       Have knowledge and understanding of all department policies and procedures, and communicate and enforce all policies fairly and consistently with staff.

·       Minimum expectation is to meet set revenue productivity and booking goals; preference is to exceed set goals.

·       Meet or exceed sales activity goals as assigned by the Director of Sales.

·       Operate the Sales Department within established sales expense budget.

·       Initiate and follow up on leads.

·       Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservation

·       Maintain and participate in an active sales solicitation program.

·       Routinely make outside sales calls to clients and prospective clients.

·       Monitor production of all top accounts and evaluate trends within your market or assigned segment.

·       Utilize the sales system according to Shamin standards

·       Regularly contact existing accounts based on the tracing frequencies found in the sales system.

·       Invite clients to the hotel for entertainment, lunches, tours and site inspections.

·       Assist in the preparation of required reports in a timely manner.

·       Be familiar with all Shamin sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR).

·       Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property

·       Understand the competitors in the market and the strategy to sell against them.

·       Participate in the S.W.O.T. analysis

·       Meet and greet onsite contacts.

·       Abide by Prime Selling Time (PST)

·       Participates in Lobby Ambassador program

·       Attend all training/meetings as required by management.

·       Cross-sell other Shamin hotels

·       Customarily and regularly exercise discretion and independent judgment

·       Perform other duties as requested by management